Trass Games Releases New Monster Plush Toys
The city-based startup is now selling interactive monster puppets for $34.99 each.
Updated on Oct. 26, 2026 in Board Games
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Families and tabletop gamers in San Francisco now have a new option for off-screen play with a Halloween-themed collection of interactive monster plushies. These puppets, produced by the city-based startup Trass Games, feature magnetic hands and feet for posing and display.
Why it matters
The company aims to bridge the gap between digital gaming and physical play by offering tangible replicas of virtual characters. This release follows the firm's earlier foray into DIY craft supplies meant to keep children engaged away from screens.
Each of the new monster plushies retails for $34.99, a follow-up to the company's debut Yeeps toy which sold out in just six minutes. The total production capacity for this current release remains unknown.
The players
Trass Games
A San Francisco-based company headquartered in the Founder's Inc. building that produces physical merchandise based on digital game characters.
Jack Southard
The founder of Trass Games.
Jeff Southard
The product designer for Trass Games who manages an animation studio in Petaluma.
The details
The monster plushies are designed as functional puppets, allowing for interactive use or display in their accompanying magnetic coffin-shaped boxes. Trass Games, which operates out of the Founder's Inc. building in San Francisco, utilizes a stop-motion studio in a workshop in Petaluma to create advertisements for the products. Jack Southard founded the company, while Jeff Southard manages product design and Ruthie Southard handles staff operations.
Timeline
February 2026: Maker kits were launched to encourage at-home crafting.
October 2026: The current line of monster plushies was released.
Across the Bay
The release of this monster collection follows a local trend of independent game-related merchandise companies debuting interactive, physical products in the city. It represents an expansion from the market presence seen during events like the 2023 San Francisco Toy and Game Fair.
Parents and collectors can now purchase the monster puppets for $34.99 each. The items are available through the company's storefront, which maintains operations at the Founder's Inc. building.
The takeaway
These plushies function as both puppets and collectible figures housed in magnetic boxes. Keep an eye on the company's online shop to see if this Halloween collection matches the sell-out speed of their debut release.
Further reading
For more on local tabletop and gaming culture, visit the Board Games section.
Source note: This article includes information reported by Petaluma Argus-Courier.
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