Undiscovered SF to Celebrate Tenth Anniversary on Ritch
The night market and festival event takes place on Ritch Street on October 24, 2026.
Updated on Oct. 23, 2026 in Cultural
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Residents in SoMa can gather for a night market and live music on October 24, 2026, as the Undiscovered SF festival marks its tenth anniversary. The event will take place on Ritch Street, celebrating Filipino American culture and local entrepreneurship.
Why it matters
The festival serves as a platform to showcase Filipino food and arts while highlighting community efforts to resist displacement and gentrification in SoMa. Advocates are now discussing potential historic landmark status for the neighboring 330 Ritch venue to preserve its cultural legacy.
The Undiscovered SF festival is celebrating 10 years of operations, following the initial $350,000 investment used to establish the Ritch Street venue in 1994. Whether the site will receive official historic landmark protection remains under discussion.
The players
Kirk Michael Harper
He is the founder who raised $350,000 to establish the 330 Ritch music venue.
Davey D
A cultural commentator who has proposed seeking historic landmark status for the 330 Ritch venue.
The details
The festival features a lineup of Filipino food vendors, local streetwear designers, and live music performances. The celebration on Ritch Street honors the site's history, which once hosted artists like Isaac Hayes and Amy Winehouse. Organizers and supporters view the milestone as a key moment to advocate for the cultural preservation of the SoMa district.
Timeline
1994: Kirk Michael Harper helps establish the 330 Ritch music venue.
October 24, 2026: Undiscovered SF hosts its night market and tenth-anniversary after-party.
Across the Bay
The festival continues a long-standing local effort to protect neighborhood identity against development pressures, similar to the legacy of the struggle against the historic Manilatown displacement. It represents a direct attempt to use cultural events as a tool for economic and social resilience in SoMa.
Ritch Street will host the night market and live music on October 24, 2026. Expect crowds and street-level activity in the immediate SoMa vicinity throughout the event.
The takeaway
The tenth anniversary of Undiscovered SF highlights the ongoing debate regarding historic landmark designations for SoMa cultural spaces. Keep an eye on future updates from community leaders regarding the formal petition process for the 330 Ritch site.
Further reading
For more on local celebrations and heritage, visit the Cultural section.
Source note: This article includes information reported by KPFA.
Live Poll
Should cities prioritize preserving historic community spaces over new development projects?
