SF-Based Tatari Marked 10 Years in Ad Tech
The company, which hit a decade in business this October, announced its upcoming Forward 2026 industry forum.
Updated on Oct. 1, 2026 in Advertising
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San Francisco-based ad tech firm Tatari has officially reached its 10-year anniversary. To celebrate the milestone, the company announced the speaker lineup for its upcoming Forward 2026 forum.
Why it matters
The company has become a central player in the local tech landscape, managing over $9 billion in media spend and employing over 300 people. Its growth trajectory signals broader shifts in how brands approach measurement and automated media buying.
Tatari has reached 10 years of operation while tracking 1.4 trillion linear impressions and 54 billion streaming impressions. While the company reports being profitable since its 2016 founding, it has yet to disclose specific revenue totals for the 2026 fiscal year.
The players
Tatari
A San Francisco-headquartered ad tech company specializing in media measurement and automated buying.
The details
Tatari utilizes machine learning and AI to handle media measurement and operations for more than 400 brands and agencies. Approximately 80 percent of media on the platform transacts directly with publishers through their Upstream technology. The firm will convene industry leaders at the Forward 2026 forum in New York City on October 29 to discuss the future of the sector.
Timeline
2016: Tatari was founded.
2023-2025: The company doubled its revenue.
October 1, 2026: Tatari announced its 10-year anniversary and speaker lineup.
October 29, 2026: Forward 2026 forum takes place in New York.
Across the Bay
Tatari’s anniversary follows the company receiving the Ad Tech Innovation of the Year award at the 2026 Convergent TV Awards. This industry recognition underscores the company's established position within the local tech economy.
For local industry professionals, the firm's maturation highlights the continued relevance of AI-driven media planning in the Bay Area tech corridor. Local employees and stakeholders can track future platform updates and career opportunities through the company's public portals.
The takeaway
Tatari’s sustained profitability over a decade illustrates the long-term viability of AI-integrated media operations. Residents following local business trends should watch the upcoming Forward 2026 forum for insights on the next generation of streaming and linear ad technology.
What happens next
The Forward 2026 forum is scheduled to take place in New York on October 29, 2026.
Further reading
Read more about the shifting landscape of local digital commerce on our Advertising section page.
More information
For more information on the company's platform or to review their patent portfolio, visit the Tatari official company information portal.
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