Rothy's Appointed New Chief Product Officer
The San Francisco footwear brand has consolidated its product development under executive Jenna Renfrew.
Updated on Sept. 30, 2026 in Women’s Clothing
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San Francisco-based footwear maker Rothy's has appointed retail industry veteran Jenna Renfrew to the new role of chief product and merchandising officer. The move consolidates multiple internal departments under a single executive to better align the company's design and brand strategy.
Why it matters
The leadership change follows the company's 10th anniversary earlier this month and signals a push for category expansion and improved precision in product development. It remains to be seen how the new organizational structure will impact the specific design evolution of future footwear lines.
Jenna Renfrew joins Rothy's after an 8-year tenure at Target and 1-year stints at both Lucky Brand and Stitch Fix. The company's future product strategy remains under development following its 10th anniversary.
The players
Jenna Renfrew
The newly appointed chief product and merchandising officer at Rothy's.
Dayna Quanbeck
The chief executive officer of Rothy's to whom Renfrew reports.
Rothy's
A San Francisco-based footwear and lifestyle brand known for its sustainable manufacturing.
The details
Rothy's has reorganized its internal operations by placing production, merchandising, planning, and product development under Renfrew's leadership. Renfrew will report directly to CEO Dayna Quanbeck. The company aims to leverage this new structure to scale operations and identify new growth opportunities as it enters its second decade.
Timeline
September 2026: The company celebrated its 10th anniversary.
September 30, 2026: Jenna Renfrew was announced as the new chief product and merchandising officer.
March 2026: CEO Dayna Quanbeck announced the strategic intent to evolve the company's product approach.
Across the Bay
This leadership consolidation follows the recent 10th anniversary of Rothy's in September. The move aligns with the brand's long-term goal of evolving its product strategy after a decade of growth in the San Francisco retail market.
Residents can expect to see potential shifts in the brand's future product lineups following the organizational changes at the San Francisco headquarters. The company is currently focusing on long-term growth and potential category expansion.
The takeaway
The appointment signals a more centralized strategy for Rothy's as it looks to scale its product offerings after a decade in business. Keep an eye on future product launches to see how the integrated design and merchandising teams influence the next generation of footwear.
Further reading
For more on the local retail scene, explore the Women’s Clothing section.
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