Sherri McMullen Opened New Boutique on Maiden Lane
The 6,342-square-foot space officially opened its doors on September 24, 2026.
Updated on Sept. 26, 2026 in Openings & Closings
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Shoppers near Union Square now have a new fashion destination as Sherri McMullen has expanded to a second San Francisco location. The boutique occupies two floors on Maiden Lane.
Why it matters
The store opening arrives as the city seeks to reinvigorate local retail and creative activity. The business received a $50,000 Storefront Opportunity Grant from the city to help establish the new space.
The new boutique received a $50,000 Storefront Opportunity Grant from the city to support the 6,342-square-foot expansion. This marks the second San Francisco location for the brand, which first opened in Oakland in 2007.
The players
Sherri McMullen
The fashion entrepreneur who launched her business in 2007 and recently expanded to Maiden Lane.
San Francisco Office of Economic and Workforce Development
The city agency that provided a $50,000 grant to assist with the new storefront opening.
The details
The new location features home goods on the first floor and clothing on the second, with a central counter bar serving Red Bay Coffee for shoppers. The store also showcases art by Jasmine Ross and textiles by Aisling Camps. The business previously operated in Oakland before moving to Sacramento Street in 2024 and expanding to Maiden Lane this month.
Timeline
2007: Sherri McMullen opened her original store in Oakland.
2024: The business moved to Sacramento Street in San Francisco.
September 24, 2026: The Maiden Lane boutique held a ribbon-cutting ceremony.
October 3, 2026: The Museum of the African Diaspora Afropolitan Ball.
Across the Bay
The opening follows the pattern established by the San Francisco Storefront Opportunity Grant program, which provides capital to encourage retail occupancy in commercial corridors. The expansion represents a departure from the business's roots in Oakland, signaling a deeper investment in the city's retail environment.
Shoppers can now visit the two-story retail space on Maiden Lane, which is open as of late September 2026. The store is part of a broader local effort to bring new life to the Union Square retail district.
The takeaway
The addition of this 6,342-square-foot space marks a significant expansion for a brand that began in Oakland two decades ago. Keep an eye on local events like the upcoming Museum of the African Diaspora Afropolitan Ball on October 3 to see how the boutique integrates into the city's cultural calendar.
Further reading
You can track other new businesses arriving in the city on our San Francisco Openings & Closings page.
Source note: This article includes information reported by San Francisco Chronicle.
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